Your current product and its market placement will be analysed with your team and a plan will be put in place to do whatever it takes to improve its performance.
This process can lead to the product’s success or its life end. Don’t forget that the end of something is the only way for something new to be born.
Sometimes a product’s life cycle isn’t ended because of what it represents emotionally to its creators…
Yet the only way to be re-born is to accept change.
In the end you will know what to do, and it will benefit everybody.